📱 📱 📱 𝐇𝐨𝐰 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐨𝐟 𝐢𝐭?
🤔 🤔 🤔 I thought I'd spend some time reflecting on this yesterday and joined #TheLighthouseSocialSummit to understand the latest insights, trends and effective strategies.
👏 👏 👏 Thank you Luan Wise for hosting this and all your marvellous guests who shared their experiences and best practices.
🌎 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐧 2023: There are 4.7billion global users (c. 60% of the population) with an average daily usage of 2.5 hours, and interestingly 46.3% are women and 53.7% are male. Facebook, Youtube, Whatsapp & Instagram are the four most used platforms. It's definitely relevant then! Thank you Luan Wise and Andy Lambert for sharing the latest updates.
📢 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Be clear on your specific objectives, the audience to target and use Pixel codes on your website, if you want to have an impact. Pixel code was new to me. Thank you Janet Bebb for these tips.
🚅 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐌𝐚𝐩𝐩𝐢𝐧𝐠: Visualise what it's like to be your client. What are they doing, thinking & feeling? Adapt your organisations processes around the customer. A great reminder! Thank you Jerry Angrave
🎯 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐞𝐜𝐫𝐞𝐭𝐬: Personality beats brand every day. Content needs to be human, original and authentic, not campaign or advertising driven. It's about creating visibility, getting to trusted advisor status and creating purpose to engage. Thank you Timothy (Tim) Hughes 提姆·休斯 - you played a great game of Quidditch.
🌈 𝐑𝐞𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐫𝐞𝐬𝐡𝐧𝐞𝐬𝐬: Befriend & feed your creativity; know your parameters & push; Lean into your quirks & avoid the path of same; Empathise with the customer; & make creativity count! Thank you Chloe Ambrose 💡 great energy & inspiration.
🔍 🔍 🔍 𝐃𝐨 𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐛𝐞𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮?