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How important is Social Media?

๐Ÿ“ฑ ๐Ÿ“ฑ ๐Ÿ“ฑ ๐‡๐จ๐ฐ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐ข๐ฌ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐š๐ง๐ ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐จ๐Ÿ ๐ข๐ญ?


๐Ÿค” ๐Ÿค” ๐Ÿค” I thought I'd spend some time reflecting on this yesterday and joined #TheLighthouseSocialSummit to understand the latest insights, trends and effective strategies.


๐Ÿ‘ ๐Ÿ‘ ๐Ÿ‘ Thank you Luan Wise for hosting this and all your marvellous guests who shared their experiences and best practices.



๐ŸŒŽ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐ข๐ง 2023: There are 4.7billion global users (c. 60% of the population) with an average daily usage of 2.5 hours, and interestingly 46.3% are women and 53.7% are male. Facebook, Youtube, Whatsapp & Instagram are the four most used platforms. It's definitely relevant then! Thank you Luan Wise and Andy Lambert for sharing the latest updates.


๐Ÿ“ข ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ : Be clear on your specific objectives, the audience to target and use Pixel codes on your website, if you want to have an impact. Pixel code was new to me. Thank you Janet Bebb for these tips.


๐Ÿš… ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐Œ๐š๐ฉ๐ฉ๐ข๐ง๐ : Visualise what it's like to be your client. What are they doing, thinking & feeling? Adapt your organisations processes around the customer. A great reminder! Thank you Jerry Angrave


๐ŸŽฏ ๐’๐จ๐œ๐ข๐š๐ฅ ๐’๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐’๐ž๐œ๐ซ๐ž๐ญ๐ฌ: Personality beats brand every day. Content needs to be human, original and authentic, not campaign or advertising driven. It's about creating visibility, getting to trusted advisor status and creating purpose to engage. Thank you Timothy (Tim) Hughes ๆๅง†ยทไผ‘ๆ–ฏ - you played a great game of Quidditch.


๐ŸŒˆ ๐‘๐ž๐ญ๐š๐ข๐ง๐ข๐ง๐  ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐…๐ซ๐ž๐ฌ๐ก๐ง๐ž๐ฌ๐ฌ: Befriend & feed your creativity; know your parameters & push; Lean into your quirks & avoid the path of same; Empathise with the customer; & make creativity count! Thank you Chloe Ambrose ๐Ÿ’ก great energy & inspiration.


๐Ÿ” ๐Ÿ” ๐Ÿ” ๐ƒ๐จ ๐š๐ง๐ฒ ๐จ๐Ÿ ๐ญ๐ก๐ž๐ฌ๐ž ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐ซ๐ž๐ฌ๐จ๐ง๐š๐ญ๐ž ๐š๐ง๐ ๐ฐ๐ก๐š๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ ๐›๐ž๐ฌ๐ญ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ?


#socialmedia#socialmediamarketing#socialmediaadvertising#socialmediastrategy#leadership#leadershipdevelopment#coaching#mindset#authenticleadership#authenticity#creativity#personality

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